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Writer's pictureBarbara Ackles

RBC creates personalized offers while protecting data privacy with Azure confidential computing


Royal Bank of Canada (RBC) provides value to millions of clients by offering trustworthy, modern financial services at scale. Clients want more than banking from their bank—they want value. Combining data and digital analysis created an opportunity for RBC to turn data into personalized offers. Watch the customer story video to see how Azure Confidential computing made it all possible.

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